Assist GP: A Clean, Confident Website for a New Healthcare Venture

Introduction

Assist GP offers vital support to GP surgeries by handling discharge summaries and medication reconciliation. Jo Padmore, the founder, came to us after being referred by Sumin Moses, owner of Astra Health — a client we’ve supported for years.

Jo had a clear vision for the look and feel she wanted. She needed a digital presence that was modern, professional, and trustworthy — something that would help her stand out in a niche but essential healthcare field.

The Challenge

Launching a new business is no small task. Jo needed a partner who could not only bring her brand to life but also handle every detail behind the scenes — from design to content to technical setup.

We were tasked with delivering a website that:

• Felt modern and streamlined

• Clearly communicated the services and value proposition

• Instilled trust and professionalism from the first click

• Required minimal lift from Jo in terms of tech setup or creative direction

Our Strategy

We approached the project holistically, taking full ownership of the creative and technical process so Jo could stay focused on growing her business.

Our scope of work included:

• Website design and development using Wix Studio, chosen for its ease of use and flexibility.

• Photography, including a dedicated shoot and full photo editing to reflect Jo’s professionalism and personality.

• Copywriting and topic research, crafting clear, engaging content that would resonate with GPs and practice managers.

• IT support, including email setup via Microsoft 365, domain name connection, DNS and MX record configuration, hosting setup, and post-launch support.

Each stage of the project was delivered via a private, secure staging website so Jo could review and provide feedback in real time — without worrying about the tech.

Implementation and Results

Our work with Assist GP wasn’t just about building a website — it was about laying down a complete digital infrastructure from the ground up. We managed every aspect of the launch in-house, bringing a high level of craftsmanship, strategy, and technical precision to each phase of the project.

Website Design and Development

The website was designed and developed on Wix Studio, which was handpicked by the client for its flexibility, clean interface, and future-proof performance. From the moment Jo saw the initial concept, she knew we had captured her vision.

The process followed our signature FMG flow:

• Wireframing and layout: We designed a tailored layout that guides visitors through a clear narrative — from understanding Assist GP’s offering to getting in touch.

• Modular build: The site was built using fully responsive, modular sections that scale across all devices.

• Private staging site: All design drafts were uploaded to a secure, private staging domain. This allowed Jo to view and review progress at her own pace, with password protection to maintain confidentiality pre-launch.

• Design execution: We used modern design principles — elegant whitespace, consistent typography, accent colour usage, and micro-interactions — to elevate trust and professionalism.

Key features included:

• Fully responsive design across desktop, tablet, and mobile

• Smooth scroll navigation and intuitive calls to action

• On-brand colour palette and iconography

• Clean UI layout optimised for a non-technical audience

• Backend structure built with future editing in mind — no need for external support

Photography and Photo Editing

We organised a bespoke photoshoot to provide high-quality imagery for the site, giving it an authentic, polished edge — far removed from generic stock photography.

This included:

• Set creation and styling: We styled a calm, minimal shoot environment to reflect Jo’s brand — reliable, caring, and professional.

• Natural light and softbox balancing: We used a combination of natural light and controlled softbox setups to achieve flattering, clinical yet approachable tones.

• Portraiture with context: All imagery was framed with negative space in mind for website placement, hero sections, and profile usage.

Post-production:

• Frequency separation was applied for natural retouching — smoothing skin without losing texture.

• Colour grading was kept soft and consistent, maintaining a warm, welcoming tone.

• All photos were optimised for web performance, ensuring crisp image quality with fast load speeds.

The final visuals became a cornerstone of the brand’s online identity.

Copywriting and SEO

We delivered all copy in-house, starting with topic research and content planning based on the services Assist GP provides. The goal was to write clear, jargon-free copy that built trust while subtly incorporating search engine optimisation from day one.

Our copywriting process included:

• Full site content plan, broken down by page

• Keyword research to identify relevant and high-intent phrases GPs and practice managers are likely to search

• SEO-optimised structure, including H1–H3 headings, meta titles and descriptions, and alt text for all images

• On-page SEO best practices, such as keyword placement, sentence variation, and page-level readability checks

• Approx. 1,200 words of custom-written copy, tailored to the tone and needs of healthcare professionals

• Emphasis on clarity, reassurance, and professionalism — while still being conversational and engaging

No AI-generated fluff — every word was written by a human at Fourmy Media Group who understood the brief, the audience, and the purpose.

IT Support and Domain Setup

Behind the scenes, we managed all the technical configuration needed to make the business fully operational — an area where many agencies fall short. At FMG, we don’t cut corners. We get under the hood and do it properly.

Here's what we handled:

Email setup and Microsoft 365 integration:

• Created a custom Microsoft 365 business account

• Configured branded email addresses (e.g., jo@assistgp.co.uk)

• Verified ownership of the domain within the Microsoft 365 admin centre

• Created DNS entries including SPF, DKIM, and DMARC records for better email deliverability and security

• Tested all email functionality including sending, receiving, and spam filtering across devices

Custom domain and DNS configuration:

• Connected the domain purchased via GoDaddy

• Configured Wix nameservers and pointed the DNS to the correct IP addresses

• Manually added and tested A records, CNAMEs, and TXT entries

• Set up custom error pages, SSL certificates, and canonical tags to avoid duplicate content issues

Hosting setup and deployment:

• Launched the site on a managed, secure Wix Studio hosting environment

• Enabled built-in performance optimisations like caching, lazy loading, and image compression

• Installed advanced security protocols, including HTTPS redirection and malware protection

Throughout this process, Jo had full peace of mind — knowing every detail was handled by professionals with a deep understanding of both user experience and technical execution.

The Impact

The final result is a polished, easy-to-navigate website that positions Assist GP as a reliable, credible partner for GP surgeries — exactly what Jo needed to kick-start her business with confidence.

The strong visual identity and clear messaging give Assist GP a professional foundation to grow from — and everything is set up for future updates as the business expands.

Why Choose Fourmy Media Group

At FMG, we specialise in bringing brands to life — whether they’re just getting started or ready to grow. For every project, we offer:

• Creative leadership, including design, photography, and writing that align with your vision

• Technical expertise, from hosting and domain setup to Microsoft 365 integration

• Personalised support, every step of the way

Looking for a website design agency that handles it all? Get in touch today.